Here at Peterson Toyota we have a "Grassroots" story to tell backed up by 75 years of service in the Treasure Valley area. In the day and age of large and ever expanding corporations we remain one of the few locally owned dealerships in our relatively small valley. To a locally born resident we have the ability in many instances to continue business relationships that go back 3 generations. For residents that have recently moved to our valley we offer the stability and consistency of time tested business dealings. The Peterson motto "The House That Service Built", started in 1928, carries as much weight with this new generation who value seamless, hassle-free business experiences. From several new car lines to choose from under one roof, to parts and service open 6 days a week, to a full service Body Shop, Peterson Toyota can indeed offer excellent service to the Treasure Valley.